Is the events industry going through an early shakeout? Or it’s just a seasonal flu?
We are certainly witnessing the awakening of a new era. I believe things won’t be the same Before-Corona & After-Corona. MICE 4.0 For many years most of us were debating how to progress, drive measurable and high value to our customers since their needs evolved/changed faster than our industry. the consequence of this pandemic will push everyone to go beyond their comfort & it will accelerate the innovation process (radically), we will witness serious R&D investments, new tec